Lemonheads
Fellow student Anna Sefil and I rebranded popular candy Lemonheads, creating a fresher, more organic version of the classic candy brand. We created a hypothetical scenario in which a traveling food truck would visit local farmers markets, selling Lemonheads Lemonade and other products.
The truck
The food truck would go on a national tour over the summer, promoting Lemonheads’ new organic line of lemonade, as well as some promotional merchandise. The company’s Instagram account would promote the dates to build a following as well.
